Personal Brand Video
This video gives a quick look into who I am, what motivates me, and how I approach my work. I planned, filmed, and edited the entire piece, focusing on telling my story in a clear and authentic way.
Even though being on camera made be nervous the process helped me gain confidence and learn how to present myself on screen. It also taught me how to create content that supports my personal brand. I’m proud of how it turned out and hope you enjoy watching it..
Just Breath New Product
For this project, my team developed a concept for a smartwatch with features centered on personalization and everyday usability. I led all the graphic design work, including the logo, product visuals, packaging, and advertisement materials. When designing the watch, I wanted it to feel familiar to current smartwatch users while highlighting the unique functions inside the device. I also created multiple color options to give people more ways to express their personal style. For the packaging and advertisements, my goal was to keep everything clean, modern, and consistent with the overall brand. The final ads focus on showing the different color options and how the watch fits naturally into people’s daily routines.
This project allowed me to combine creativity with practical design, and I’m proud of how the full brand system came together.
Pet Rescue By Judy Rebranding
For this project, I took the original Pet Rescue by Judy brand and updated it to fit a more modern look and feel. My goal was to keep the heart of the organization while giving it a cleaner design style that better reflects today’s visual trends. I redesigned the logo, updated the color palette, and created fresh graphics that feel warm and approachable. I also designed a full website and matching mobile site to show how the new branding could work across different digital platforms.
Throughout the process, I focused on creating a design system that looks cohesive and supports the organization’s mission. This project helped me practice taking an older brand and bringing it up to date while improving clarity, usability, and overall presentation. I’m proud of how the refreshed identity turned out.
Beast Philanthropy Press Release
For this project, I created a full event concept for Beast Philanthropy and wrote a press release to support it. I organized the event details, including the purpose, timeline, and locations, and structured the release to clearly communicate the goals and community impact of the event.
While working on it, I focused on writing in a professional, media-ready style and learned how to present information in a way that is easy for reporters and the public to understand. This project helped me build confidence in drafting press materials and planning event logistics. I'm proud of how the final press release came together and how it represents the organization’s mission.
Charleston RiverDogs Partner Pitch
In this project, I developed a full partnership pitch for the Charleston RiverDogs, focusing on creating a collaboration that would benefit both the team and a potential partner. I researched the organization, identified shared goals, and built a proposal that highlighted ways to increase community engagement and generate public interest.
Even though I’m not familiar with the sports industry, working on this pitch taught me alot about how the industry works. It also showed me that I can adapt to new industries, learn quickly, and create meaningful marketing concepts even without prior background knowledge. Overall, this project strengthened my ability to build strategic partnerships and present ideas clearly and confidently.
Bright Solutions Logo Redesign & Merchandise Design
For this project, I redesigned the Bright Solutions logo and created a new color palette that better reflects the company’s updated brand style. I explored multiple design directions and worked closely with the team until we narrowed it down to three strong color options. Along with the logo refresh, I designed a full set of merchandise, including t-shirts, hoodies, and hats. The goal was to create items that looked clean and modern while also being practical for everyday use. We wanted the merchandise to feel like something employees and clients would be excited to wear, not just promotional material.
Working on this project really helped me see how all the pieces of a brand come together, from the logo to the merchandise.
2022 First Alaskans Institute Elders & Youth Conference
For this project, I designed the conference logo. I worked closely with the client to understand what both organizations wanted to represent for this event. The goal was to combine elements from the Native American “Relatives of Ours” foundation and Wells Fargo into one design that still felt balanced and meaningful. I focused on keeping pieces from both identities while making sure the final logo looked clean, cohesive, and easy to recognize. The design represents unity and collaboration between the two groups, while still respecting their individual styles and missions.
This project helped me practice designing with intention and creating a logo that clearly communicates the partnership behind the event.
Liquid Death Video Series
For this project, I created a marketing concept for Liquid Death by developing a YouTube video series that highlights the unique world behind the brand. I spent time looking through their website and social media to understand their tone, audience, and overall personality, and used that to shape the direction of the campaign. I planned out a multi-episode series, wrote the scripts, and outlined the casting to make sure everything matched the brand’s bold and quirky style. The videos take place in a strange, zombie-filled world where Liquid Death ends up being the one thing that can save everyone.
This project let me combine creative storytelling with marketing strategy, and it showed how a fun, weird concept can connect with both new and existing fans.
Tesla Proposal
For this project, I created a strategy to help Tesla build a stronger relationship with its customers by improving the overall service experience. My proposal focused on developing a customer support platform that makes it easier for users to get help and resolve issues quickly.
The main goal was to show how better communication and faster problem-solving can lead to higher satisfaction and long-term loyalty. By improving the way customers interact with the brand, Tesla can continue building trust and creating a more positive experience for its drivers.
.
Walmart Digital Analytics
For this project, I analyzed Walmart’s digital analytics to identify areas where their online performance and customer experience could be improved. I reviewed their website data, user flow, and digital touchpoints to spot trends, gaps, and opportunities for stronger engagement.
The goal was to understand how Walmart can better use its data to make informed decisions and create a smoother experience for customers across its digital platforms.
Become A Travel Agent Sales Funnel
For this project I was commissioned to create a full sales funnel for WDYWTG to help attract new recruits and future travel agents. I designed the entire 3-step funnel from start to finish, including the messaging, visuals, and user flow. Along with the funnel itself, I also created the training course that supports the program.
My goal was to make the process simple, welcoming, and clear so new agents could understand exactly how to get started and succeed.
The Web Design Process Infographic
For this project, I created an infographic that breaks down the web design process in a clear and easy-to-follow way.
My goal was to make the information simple to understand while also keeping the layout visually appealing and well-organized. I focused on balancing design and clarity so the infographic could serve as a helpful guide for anyone new to web design.
Where Do You Want To Go Travel Agency
For this project, I created the full branding for WDYWTG Travel Agency. I designed the logo, business cards, flyers, and developed the website to give the company a cohesive and recognizable identity. I also managed advertising for several of their sales funnels to help support growth and outreach.
This project was especially enjoyable because it combined two things I love: travel and marketing. It allowed me to bring the brand to life while building a clean, professional look across all materials.
Sugar Lash Artistry Branding & Website Design
For this project, I created the full branding for Sugar Lash Artistry, including the logo, business cards, flyers, and website design. I worked closely with the owner to make sure the visual identity matched the company’s style and core values.
My focus was on building a clean, modern look that feels professional and easy for clients to recognize. The final brand system ties everything together across both print and digital platforms.
We Help Small Biz Inc.
As the owner of We Help Small Biz Inc., I built the company’s branding completely from the ground up. I created the visual identity, designed and managed the website, and developed the business automation systems we use today.
Putting these pieces in place helped streamline our daily operations and improve overall efficiency, allowing the business to grow and serve clients more effectively.
.
Sugar Lash Artistry Drip Email Campaign
For this project, I created a drip email campaign designed to boost client engagement and encourage repeat appointments. I introduced a new VIP Club for loyal clients, offering two monthly lash appointments plus extra perks like 10% discounts.
The goal of the campaign was to create a stronger value proposition for customers while also generating additional revenue for the business. By outlining the membership benefits and structuring the emails to build interest over time, the campaign supports both client loyalty and long-term growth.
Sugar Lash Artistry Mobile App
For this project, I designed a mobile app for Sugar Lash Artistry that aligns with the company’s current branding while improving the overall client experience. The app includes features such as personalized recommendations, appointment booking, direct messaging with a lash technician, a virtual salon tour, and an AR tool that lets users “try on” different eyelash styles.
I also planned additional pages, including access to the VIP Club and other perks, to make the app feel more complete and user-friendly. My goal was to create a design that looks consistent with the brand while offering clients a smoother, more interactive way to connect with the business.
Joe's Car Sales Marketing Plan
For this project, I created a Facebook ad campaign for Joe’s Car Sales and developed a concept for a mobile app that helps customers find the right vehicle more easily. I designed the ads to match the needs and interests of Joe’s target audience, using clear messaging and attention-grabbing visuals to highlight the convenience of the app.
The campaign focused on showing how simple it would be for shoppers to browse options, compare cars, and connect with the dealership through the app. Each ad was designed to encourage viewers to click through and download, making the customer journey smoother and more engaging.
NAACP National Convention Social Media Advertising Plan
For this project, I created a social media advertising plan designed to raise awareness for the NAACP National Convention and clearly communicate key event details. I made sure the visuals and messaging aligned with the NAACP’s iconic branding while keeping the content modern and easy to engage with.
The campaign focused on informing attendees, building excitement, and maintaining a strong, recognizable look across all platforms.
NAACP Social Media Style Guide
Before creating my campaign for the NAACP National Convention, I took time to understand the core elements of the NAACP brand. I needed to understand the brands voice, tone, and overall visual style. From that research, I put together a social media style guide that I could use as a reference for future content.
The guide helps keep everything consistent and aligned with the NAACP’s identity. My goal was to make sure any new posts still carry the strong, recognizable voice the organization is known for.
WHSB's The Beauty Package Pitch
For this project, I developed a concept called The Beauty Package, a product designed to support beauty businesses with a complete set of tools to help them stay organized and grow. The pitch video presents the idea and shows how it could be used within my own company, We Help Small Biz.
My goal was to create a strong value proposition that gives small beauty businesses a simple, all-in-one solution for managing their day-to-day operations. Even though the video is structured like an investor pitch, the main focus was on clearly explaining the product and how it can help beauty entrepreneurs succeed.
